My SEO Philosophy by Carlos David Garcia

Lately, I’ve noticed that more and more businesses (especially those that are new to the Internet) are looking for SEO specialists without fully understanding what Search Engine Optimization is or what it entails. There is no doubt that when it comes to SEO, there are still plenty of “snake oil salesmen” that promise firs-page results on Google, Yahoo and other search engines without giving their clients a full understanding of the methods they plan on implementing to accomplish said results.

This is why I’ve decided to detail my personal SEO philosophy here on Smart Words. My name is Carlos David Garcia and this is a personal blog I keep mostly to express ideas about writing web content, posting press releases and more. I’ve been a writer and SEO specialist for several years now, and my content can be seen on several websites including:

Miami Social Guide
Garcia Hilton
Miami Beach Living
Cancun Soon
Best Cancun Packages
& more.

Granted, achieving 1st page, or even #1 placement on Google for a long-tail keyword like “My SEO Philosophy by Carlos David Garcia” or “Carlos David Garcia’s SEO Philosophy” probably won’t be as difficult as achieving high rankings for other keywords that businesses compete for on a daily business.

However, with a few “tricks” aside, the process for achieving high rankings on SERPs (Search Engine Result Pages), in my humble opinion, is still the same. A combination of high quality content, useful information, Social Networking and most importantly being consistent in your pursuit of your targeted keywords.

Keys to Quality Content and SEO-Rich Copy that Gets High Rankingss on SERPs:

I suppose opinions differ when it comes to what constitutes “quality” content.My SEO Philosophy is that quality content is, first and foremost, well written. Information which is truly useful to the reader is another key to producing quality content. Obviously, the more information your post/article contains, the longer it will be. It is no coincidence that posts/articles with longer word counts usually rank higher than posts/articles with lower word counts, and ultimately less information.

However, one could argue that several websites rank extremely well in SERPs such as Google without very long posts and not particularly well-written content (take TMZ.com for example). This leads us to my next key to quality content; timely information.

Timely Information

Having timely or breaking news appear on your blog/website before others is more crucial than you may think. Websites like TMZ pride themselves on being the first to break major stories and it’s no surprise why they attract as many unique visitors as they do. Since breaking Michael Jackson’s death, TMZ has been a source for breaking stories for bloggers around the world. Breaking news and timely information should be a part of any successful SEO philosophy.

Consistent Updates

There isn’t a formula as to how consistent you should be updating your website. However, quality as well update frequency, seem to be factors in SERPs. Your website’s subject matter should also come into play with update frequency. One would just assume that a legitimate news site would be updated daily and more frequently than say, a printing press in Austin, Texas.

Totally Original Content

If you didn’t know, TMZ stands for “Thirty Mile Zone.” It represents the 30-mile radius within Hollywood, California. Not that I’m looking to promote the site in any way, but it is a perfect example of a popular site with the kind of resources to produce TOTALLY original content. TMZ pays photographers for exclusive rights to pictures which, in turn, leads to an original story (whatever was going on in the photo with whatever celebrity). These stories are then reposted through RSS feeds and bloggers that credit their sources everyday. This sort of “Link Bait” is what every blog should try to produce. Even if your blog doesn’t have the resources that TMZ does (few do) there are still ways to produce quality/original content that will capture the attention of readers within your niche.

Social Networking

Google, as well as other search engines have recently adopted Social Networking sites as a way to validate the trustworthiness of a link. This makes sense when you think about it. The average person on Facebook is communicating with REAL family and friends. Twitter users may not be communicating with true friends, but at the very least they are trying to communicate interesting information that will entice and attract followers. For these reasons, SERPs are using Social Networks as a guide for quality content more and more.

Linking, Linking, Linking

There are several ways to obtain links and if you’ve shopped around for SEO services, you’ve probably heard of link buying. Buying links is certainly frowned upon by Google and considered to be a “Black Hat” technique when it comes to SEO. The one, failsafe way to get links to your blog is to produce “Link Bait.” Producing quality posts that will have your readers bookmarking your sire and mentioning it through their own mediums is the absolute best way to get the one-way links you’re looking for. Of course, many other techniques are at your disposal as well.

Obviously, there are many more, sometimes subtle, steps that are required to creating SEO-friendly content that is both appealing to the average reader, as well as different SERPs. However, as far as my theories and philosophy on SEO, I feel like this post is a good start. My name is Carlos David Garcia, and you’ll find many more post written by me here on Smart Words. Some are for promotional and testing purposes but I hope to continue to write more meaningful posts (like this) in the future. I also hope to come back and update this particular post as I learn and explore the world of SEO further.

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